Abstract：In this paper, the problem of selecting the innovative business mode
of cultural industry is studied, and is translated into a hybrid
multi-attribute decision making with the values of attributes
integrate with real numbers, interval numbers and fuzzy numbers.
Concretely, the hybrid data is defined as the hybrid sequence, and
the grey relational degree of hybrid sequences is given. Then an
optimization model of selecting the optimal business mode is
proposed based on grey relational degree of hybrid sequences.
Finally, an application example is given to show how to apply this
new model of innovative business mode selection.
Zhongwen Chen. Optimal Model for Innovative Business Mode Selection of Cultural Industry under Uncertain Information Environment[J]. , 2014, 11(11): 3799-3806.
Zhongwen Chen. Optimal Model for Innovative Business Mode Selection of Cultural Industry under Uncertain Information Environment. , 2014, 11(11): 3799-3806.
2014, Vol. 11 
